Four sites built, rebuilt and run for a live childcare platform
A live childcare-services platform with real families, caregivers, and job listings that could not go dark during a rebuild. The work ran across the sites, the conversion pages and the signup flows.
sites built/revamped & operated
What was broken
The agency's pages had aged into legacy layouts that converted poorly on mobile, and the business needed more than a redesign: someone to rebuild the high-conversion pages, fix the signup flows, and keep the sites running. I ran that operation directly with the founder over a multi-year engagement.
How the work flows
Rebuilt the agency's core pages into conversion-focused, mobile designs; owned the full front-end rebuild of a regional sister site; built and helped launch two adjacent service brands from scratch under the same group.
- 01 · intake
Legacy pages
- 02 · process
Rebuild (founder review)
- 03 · process
Conversion & SEO
- 04 · output
Operate
Tools and ownership
Direct, long-term engagement with the founder, 2021-present, now part-time on an hourly basis.
What I ran
Conversion pages & landing pages
Rebuilt and redesigned high-conversion offer, signup, background-check, and contract pages for clearer structure, CTA flow, readability, and mobile, with draft and live versions for review and launch.
- Family signup offer
- Care Provider offer
- Agency offer
- /offer/ rebuild
- Order Background Check
- Background Checks
- Last Minute Care
- Nanny Contract
- Nanny Share Contract
- Founding Family Member
WordPress front-end builds
Worked directly in WordPress with BoldGrid and Elementor plus custom HTML and CSS, handling live page swaps, slug and menu changes, and URL replacements without taking the site down.
Conversion-rate optimization
Reworked pricing, offer clarity, FAQs, trust signals, and CTA placement to guide visitors toward signup, and helped shape founding-member and split-test offer strategy with AI-assisted CRO planning.
Membership & signup flows
Tested member access logic, signup pathways, and feature visibility, and helped shape offers for families, care providers, and agencies, including the regional free, founding, and low-cost membership experiments.
QA & fixes
Diagnosed redirects, duplicate content, broken links, and form and caching conflicts across devices and browsers.
- Redirect & duplicate-content fixes
- Concierge form + caching
- Cross-device QA
What changed
- 4
- sites built & run
- 10+
- pages rebuilt
- 5+
- years, ongoing
Proof & references
This client’s name is withheld by agreement. On a call I can walk you through the scope, the approach and samples that don’t identify the client.
Want this for your operation?
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