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What I do

Framed by outcome, not task list.

Four tracks. Each names the tool honestly and ties it to the result it buys you — then points at the proof.

Automation

Automate the busywork

Stop losing 15 hrs/week to copy-paste work between tools.

For — Teams drowning in manual handoffs, re-keying, and status chasing.

See the proof

What’s included

  • n8n / Make pipelines that move work between your tools
  • AI steps for the judgement-heavy parts (triage, drafting, scoring)
  • Error handling and alerting so it runs unattended
  • Documentation and handover so the system is yours, not a black box

Feature → benefit

n8n pipelines
Stop losing 15 hrs/week to copy-paste work.
AI triage & drafting
The judgement-heavy steps handled, not just the clicks.
Error handling & alerts
It runs unattended, and tells you the moment it can't.
Documentation & handover
The system is yours, not a dependency on me.
WordPress

Build & run WordPress systems

A site that performs and keeps performing after launch.

For — Founders and agencies running WordPress at scale who need it to behave.

See the proof

What’s included

  • Build, redesign, and performance tuning (Core Web Vitals)
  • WooCommerce setup and operations
  • SEO foundations and structured data
  • Ongoing operation, not a hand-off-and-vanish build

Feature → benefit

Performance tuning
Core Web Vitals green, so you stop leaking traffic.
WooCommerce ops
Orders, inventory, and fulfilment that don't need babysitting.
SEO foundations
Structured, crawlable, and actually found.
Ongoing operation
It keeps performing after launch, not just at launch.
Operations

Stand up operations from scratch

An operation that runs without you holding it together.

For — Founders past the solo stage with no operational backbone yet.

See the proof

What’s included

  • SOPs and runbooks for the work that actually repeats
  • Onboarding, invoicing, and coordination systems
  • The right tools wired together, not ten more subscriptions
  • A handover so your team can run it

Feature → benefit

SOPs & runbooks
The work survives turnover and time off.
Onboarding automation
New hires productive in hours, not weeks.
Invoicing & coordination
Cash and comms stop slipping through the cracks.
Handover
Your team runs it without me in the loop.
AI & CRM

Wire AI into your stack

AI that does real work inside your tools, not a bolted-on chatbot.

For — Teams whose data and tools don't talk to each other.

See the proof

What’s included

  • AI steps embedded in your real workflows
  • CRM integration and data hygiene
  • Local-first options when privacy or cost matters
  • Guardrails, evaluation, and a kill switch

Feature → benefit

AI in real workflows
AI doing the work, not a chatbot in the corner.
CRM integration
One source of truth instead of five half-truths.
Local-first options
Privacy and cost control when the cloud is the wrong call.
Guardrails & kill switch
AI you can actually trust in production.
Ways to work with me

Pick the engagement that fits.

Systems Audit

For teams that know work is leaking but don't know what to automate first.

Automation Build Sprint

For one painful workflow that needs automating end to end.

Build + Run Retainer

For founders who need someone to keep operating and improving the systems after launch.

How it goes

Audit, design, build, run.

  1. 01

    Audit

    Map what's eating the time and where the leverage actually is.

  2. 02

    Design

    Design the system around the outcome, not around a tool.

  3. 03

    Build

    Build it, test it, and make it fail loudly when it should.

  4. 04

    Run / handover

    Operate it, or hand it over documented so your team can run it.

Start here

Not sure which track you need?

That's what the call is for. We'll figure out the highest-leverage system first.